Billy's Seafood, Waterfront Seafood Market & Wholesale, Bon Secour AL

$1.9M

Revenue

$500K

SDE

5.6x

Multiple

Subscribe Free

Read the full deal writeup

Get Free Access

Already a member? Sign in

Full Editorial Writeup

Billy's Seafood is a long-running waterfront seafood market and wholesale operation based in Bon Secour, Alabama, a Gulf Coast community with deep commercial fishing roots. The business sources, processes, and sells fresh Gulf seafood through both retail market channels and wholesale accounts, giving it two distinct revenue streams under one roof. At roughly $1.94M in revenue and $500K in owner cash flow, it runs a healthy 26 percent owner-earnings margin, which is strong for a food-handling business.

The asking price of $2.78M includes the underlying waterfront real estate, which is the critical wrinkle in evaluating the multiple. On a headline basis this prices at 5.56x cash flow, but a meaningful chunk of that price is the dirt and dock, not the operating business. Waterfront commercial property with dock access in a working fishing town is a scarce, hard-to-replicate asset that supports both direct boat-to-market sourcing and long-term optionality.

The listing frames this as a turn-key, value-add opportunity, suggesting the current operation leaves upside on the table in areas like wholesale account expansion, e-commerce shipping, or capacity utilization. For a buyer who understands seafood logistics and cold-chain handling, the combination of an established brand, an irreplaceable location, and included real estate makes this more of a hard-asset-backed operating business than a pure goodwill purchase.

Why we like it

Earnings quality is solid for the category, with $500K cash flow on $1.94M revenue for a roughly 26 percent margin. Seafood at this margin implies the market side and wholesale side both carry pricing power, and the included real estate means a chunk of the value sits in tangible assets rather than fragile goodwill.
The moat here is location, not brand. Waterfront commercial property with dock access in a working Gulf fishing town cannot be replicated, and it gives Billy's direct boat-to-market sourcing that inland competitors and grocery chains cannot match. That physical scarcity is the real durable asset in this deal.
Seafood demand is sticky and only partly discretionary. People keep buying fresh fish and shellfish through downturns, and the wholesale channel selling to restaurants and other buyers adds a recurring B2B leg that smooths retail seasonality. This is a food-staple business, not a luxury play.
The seller explicitly frames this as a value-add opportunity, which signals unforced upside for an engaged operator. An owner who tightens wholesale accounts, adds shipping, and improves capacity utilization can grow cash flow without needing to reinvent the model.

How to improve it

Build out a direct-to-consumer overnight shipping line for premium Gulf seafood. The waterfront sourcing story is a genuine marketing asset, and cold-chain e-commerce can extend the market well beyond local walk-in traffic at high margins.
Expand and formalize wholesale accounts with restaurants, grocers, and regional distributors. Locking in recurring standing orders with volume commitments would de-risk revenue and improve utilization of the existing processing and cold storage capacity.
Audit and optimize product mix and pricing by species and season. Seafood margins swing hard by catch availability, so a disciplined weekly pricing process tied to landed cost can meaningfully lift the 26 percent margin.
Reduce dependence on the owner by documenting sourcing relationships, buyer contacts, and daily operating procedures. Codifying the boat-captain and supplier network protects the business from key-person risk and makes it easier to scale or resell later.
Add value-added prepared products such as marinated, breaded, or ready-to-cook seafood packs. These carry higher margins than raw product and use existing labor and cold storage, turning commodity fish into branded retail SKUs.
Leverage the waterfront property beyond current use. Options include seasonal retail extensions, dock leasing, or a small counter-service component that drives foot traffic and monetizes the location more fully.

Diligence notes

Separate the real estate value from the operating business value cleanly. Get an independent waterfront property appraisal so you know what you are paying for the dirt and dock versus the going concern, because the 5.56x headline multiple is meaningless until that split is clear.
Verify the $500K cash flow with three years of tax returns, bank statements, and add-back detail. Seafood is a cash-heavy, perishable business, so scrutinize inventory shrinkage, spoilage, and any owner-benefit add-backs that may not transfer to a buyer.
Investigate sourcing and supplier concentration. Understand how many boat captains and suppliers feed the market, whether relationships are contractual or handshake, and how much of the sourcing walks out the door with the current owner.
Confirm all environmental, health, and dock/waterfront permits and their transferability. Working waterfront and food-handling operations carry regulatory exposure, and lease or licensing constraints on the dock could materially affect operations.
Assess seasonality and weather risk in the financials. Gulf seafood revenue can swing with catch cycles, hurricanes, and closures, so understand the monthly revenue pattern and any historical disruptions before underwriting steady cash flow.

Source

Originally listed on Sunbelt Business Brokers. View original listing →