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This is a water, fire, and storm damage restoration contractor operating in the Orlando/Central Florida market since 2015. The business generated roughly $3.118M in revenue and $1.171M in SDE in 2025, running lean off a leased facility with 5 full-time employees plus 20 contractors. What makes it stand out is the go-to-market: instead of buying leads or paying commissioned salespeople, the company has earned preferred vendor status with major insurance carriers and built referral relationships with third-party administrators (TPAs). Those relationships took nearly a decade to build and feed a recurring pipeline of qualified claims.
Restoration is a genuinely resilient category. Demand is triggered by insured property losses and emergency events, not by consumer discretionary spending, so work continues through downturns. In Florida specifically, storm and water losses provide a steady baseline of claim volume, and being a carrier-approved vendor puts this company at the front of the referral line.
The most interesting operational fact is that the business turns away work. Management reports receiving more carrier and TPA referrals than it can currently service, so growth here is a capacity problem, not a demand problem. For a buyer who can add crews, equipment, and project management, the near-term upside is converting existing referral flow into billed revenue rather than chasing new lead sources.
Why we like it
- Earnings quality is strong for the category, with $1.171M SDE on $3.118M revenue, a ~38% margin, achieved with minimal advertising spend. That margin reflects the insurance-referral model where lead cost is effectively zero, which is far healthier than restoration shops paying for Google leads or commissioned reps.
- The moat is the carrier and TPA preferred-vendor status built over nearly a decade. These relationships are relationship-based and slow to earn, they gate the referral pipeline, and they are the single hardest asset for a new entrant to replicate. That is real defensibility in an otherwise fragmented trade.
- Restoration is one of the more recession-durable home services verticals because demand is driven by insured losses and emergency response, not consumer discretionary budgets. Central Florida adds a structural tailwind: storm, water, and hurricane-driven claim volume provides a recurring baseline of work regardless of the economy.
- The operator advantage is unusually clean here because the business is demand-constrained, not lead-constrained. Management explicitly turns away referrals due to staffing and capacity limits, so a buyer who can add crews and project managers captures revenue that is already being offered. That is a rare setup where growth does not require solving marketing.
How to improve it
- Quantify and then attack the turned-away referral volume in the first 90 days. Ask the carriers and TPAs for referral counts versus jobs accepted, then model the revenue of hiring or subcontracting one to two additional crews. If the pipeline data supports it, adding capacity is the fastest, lowest-risk revenue lever available.
- Formalize and diversify the carrier and TPA relationships to reduce key-person and concentration risk. Get preferred-vendor agreements documented in writing, expand the number of active carriers, and ensure relationships are institutional rather than tied to the departing owner. This protects the moat you are paying for.
- Convert the 20-contractor labor model into a mix that includes more W-2 crews or reliable subcontractor agreements to increase throughput and control quality. Restoration reputation with carriers depends on cycle time and rework rates, so locking in dependable production capacity directly protects preferred-vendor status.
- Tighten job-level financial reporting and gross margin by project type (water versus fire versus storm). Restoration profitability varies widely by claim type and by how well you manage supplements with adjusters, so a Xactimate-driven margin dashboard will surface where to prioritize the added capacity.
- Layer in mitigation-to-reconstruction capture. Many restoration firms leave the rebuild scope on the table; capturing more of the full loss (mitigation plus reconstruction) on existing claims raises revenue per job without needing a single new referral.
- Build a light recurring commercial channel alongside the insurance flow, such as property managers and facilities operators who need first-call emergency response. This diversifies beyond pure carrier referral and creates a second demand source that is also recession-resilient.
Diligence notes
- Verify the carrier and TPA relationships are real, current, and transferable. Confirm which carriers, what share of revenue each drives, whether preferred-vendor status survives an ownership change, and whether any relationships are personally tied to the seller. This is the core asset, so concentration and transferability are the make-or-break items.
- Reconcile the reported $1.171M SDE against tax returns and the general ledger, and scrutinize the add-backs. Confirm the FF&E of $60,000 and vehicles included, and clarify why FF&E is so modest relative to a $3.75M asking price given restoration typically requires meaningful equipment.
- Examine the contractor labor structure carefully. With 20 of 25 workers classified as contractors, confirm proper 1099 classification and Florida workers-comp compliance, since misclassification exposure and comp costs could materially change the true earnings and post-close labor cost.
- Stress-test revenue volatility tied to storm cycles. Pull three to five years of monthly revenue to distinguish baseline water/fire claim work from hurricane-driven spikes, because a 2025 number inflated by a bad storm season would overstate normalized SDE and the appropriate multiple.
- At a 3.26x SDE multiple and ~$536k of annual SBA debt service, confirm the deal still covers debt comfortably in a light storm year. Model downside scenarios where revenue drops 20-30% to ensure the remaining owner benefit stays positive after debt service.
- Assess the durability of the experienced management team post-close. Since the owner is retiring and the business is capacity-constrained, identify who actually runs operations and holds the carrier relationships, and secure retention agreements before closing.
Source
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