Janitorial & Safety Supply Distributor, WBE-Certified New York Business

$7.0M

Revenue

$900K

SDE

4.7x

Multiple

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Full Editorial Writeup

This is a New York-based distributor of janitorial supplies and safety solutions doing roughly $7M in annual revenue with about $900K in cash flow, a healthy 12.9% margin for a distribution business. The company holds Women's Business Enterprise (WBE) certification, which is a real asset in this space because it unlocks set-aside procurement dollars from municipalities, large institutions, and corporate diversity programs that mandate minority and women-owned supplier spend.

Janitorial and safety supplies are consumables. Facilities need paper towels, cleaning chemicals, gloves, PPE, and safety equipment on a recurring basis regardless of the economic cycle, which means this revenue is fundamentally reorder-driven rather than project-driven. The WBE angle plus a consumables product line suggests a book of institutional and B2B accounts that reorder predictably.

At a 4.72x cash flow multiple and a $4.25M ask, this sits in the normal range for a lower-middle-market distributor. The premium here is not the multiple, it is the certification moat and the recurring nature of the product. The gaps are obvious: the listing discloses almost nothing about age, customer concentration, or how much of the revenue is genuinely tied to the WBE set-aside versus open-market competition.

Why we like it

Earnings quality is solid for distribution: roughly $900K of cash flow on $7M of revenue is a 12.9% margin, which is above the typical single-digit distributor norm and hints at either value-added services, private accounts, or pricing power from the certification. Consumable janitorial and safety products drive repeat reorders, so this is recurring revenue disguised as product sales rather than one-time projects.
The WBE certification is a genuine moat. It gives the business access to procurement dollars from government entities, hospitals, universities, and Fortune 500 diversity programs that legally or contractually reserve spend for women-owned suppliers, effectively narrowing the competitive set on a meaningful chunk of the pipeline.
Janitorial and safety supply demand is durable and non-discretionary. Every facility, school, hospital, and office needs cleaning chemicals, paper goods, gloves, and PPE regardless of the economy, which is exactly the kind of boring, essential, reorder-driven revenue that survives downturns.
This is a clean operating business with no real estate or heavy equipment inflating the price, so the 4.72x is on the actual operations. For an operator with sales or procurement chops, there is a clear path to bolt on new SKUs, new accounts, and adjacent facility categories on top of an existing customer base.

How to improve it

Audit the customer file to identify which accounts came through WBE set-aside channels versus open-market wins, then build a deliberate campaign to renew and expand the certified-spend contracts before they come up for rebid. This protects the single most valuable asset in the deal.
Layer in a recurring auto-replenishment or standing-order program for high-frequency consumables like paper, chemicals, and gloves. Converting reactive reorders into scheduled shipments smooths cash flow and raises switching costs for the customer.
Expand the SKU catalog into adjacent facility categories such as PPE, first-aid, floor equipment, and MRO items to increase order size per existing account. Cross-selling to a captive base is far cheaper than acquiring new logos.
Renegotiate vendor terms and consolidate suppliers to capture volume rebates and extend payables. On $7M of purchases, even a two-point improvement in gross margin or terms flows straight to the $900K cash flow line.
Stand up a lightweight e-commerce and reorder portal so institutional buyers can place standing orders without a rep. This lowers cost to serve and makes the business less dependent on a small sales team.
Formalize contracts with the largest accounts, targeting multi-year terms with annual price escalators tied to a cost index. Contracted, escalating revenue is what raises the exit multiple on the next sale.
Build out a targeted outbound effort aimed at institutions with mandated diversity-supplier spend (municipalities, universities, health systems). The certification is only worth what you activate against it.

Diligence notes

Confirm exactly what share of revenue and gross profit is driven by the WBE certification versus open-market business, and verify the certification is transferable or renewable under new ownership. If the buyer is not a woman-owned entity, the set-aside advantage may not survive the transaction, which would materially change the thesis.
Pull customer concentration and reorder history. A $7M distributor can look stable while depending on a handful of contracts, so confirm the top-10 customer share, average tenure, and how much revenue is contracted versus purchase-order-to-purchase-order.
Scrutinize the gross margin build and how $900K of cash flow is defined. Confirm whether it is true SDE, add-backs are legitimate, and whether inventory carrying costs, freight, and any owner compensation are properly reflected.
Verify inventory quality and whether it is included in the price. Distribution deals live and die on aged, obsolete, or slow-moving stock, so age the inventory and confirm what portion is sellable at full margin.
Establish year founded, ownership structure, and the reason for sale, none of which are disclosed. Understanding tenure and seller motivation is essential to gauge relationship risk and the likely transition support available.

Source

Originally listed on Synergy Business Brokers. View original listing →