Second Phone & eSIM App - Consumer Telecom Platform

$3.6M

Revenue

$1.2M

SDE

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Full Editorial Writeup

This is a multi-platform consumer telecom app that bundles second phone numbers, international calling and texting, eSIM data plans, mobile fax, and a stack of communications utilities into a single mobile-native experience. The footprint is real: 15M+ lifetime installs, 2M+ monthly active users, roughly 7,000 daily installs, and a 4.6+ rating across 200,000+ reviews. It sells 2,000-2,500 phone numbers and 200+ eSIMs every day, which means this is a genuine daily transaction engine, not a vanity download chart.

The money mix is diversified across subscriptions, in-app purchases, phone number sales, eSIM purchases, advertising, web/direct sales, and commercial channel activity. TTM revenue is $3.58M with $1.18M EBITDA (the listing claims $1.78M without the team), and 2025 came in at $4.57M revenue and $1.69M profit at a 36.9% margin. The notable wrinkle is a deliberate revenue reset in 2025 after regulatory and compliance changes hit certain legacy commercial traffic, which is why TTM is below the prior full year.

The strategic angle is the cleanest part of the thesis. A buyer is acquiring a mobile-native telecom distribution layer of high-intent users who already buy numbers, connectivity, and comms tools. For an existing telecom, VoIP, eSIM, or app-portfolio operator, the value unlock is in better telecom procurement margins, expanded eSIM monetization, subscription packaging, and cross-sell into existing infrastructure.

Why we like it

Earnings quality is strong on paper with a 36.9% net margin in 2025 and over $1M in TTM profit, driven by a diversified mix of recurring subscriptions and high-frequency transactional sales. Selling 2,000-2,500 numbers and 200+ eSIMs daily means revenue is not dependent on any single contract or whale customer.
The product is durable because second phone numbers, eSIM connectivity, and international calling are utility-grade tools people use to manage privacy, work, and travel rather than discretionary splurges. A 4.6+ rating across 200,000+ reviews and 2M+ MAU signals genuine retention and organic word-of-mouth, which lowers paid acquisition dependence.
Market tailwinds favor eSIM adoption as carriers and devices go SIM-less, and the platform already supports data plans in 200+ countries and regions. Management explicitly flags eSIM and the shift to a subscription model as the forward growth levers, both of which improve margin and revenue predictability.
The operator advantage is real for a strategic acquirer with existing telecom infrastructure, who can re-rate margins through cheaper number and data procurement and cross-sell into the 15M+ install base. The business already runs on an autonomous full-time team, so a competent buyer inherits a turnkey distribution layer rather than a one-person dependency.

How to improve it

Push hard on the subscription transition that management has only started. With roughly 10,000 paid subscribers against 2M+ MAU, even a small lift in conversion to recurring plans would compound revenue durability and lift the multiple at exit far more than transactional sales.
Renegotiate telecom and data procurement immediately. Phone number and eSIM cost of goods are the core variable expense, and a strategic buyer with carrier relationships or volume leverage can expand gross margin without touching the top line.
Aggressively monetize the eSIM line, which already moves 200+ units daily in a category growing faster than second numbers. Bundle eSIM with subscriptions, add travel-triggered upsells, and test regional pricing to capture the highest-growth segment of the portfolio.
Diversify and de-risk the app store distribution. With 200,000 monthly downloads concentrated through Apple and Google, build out the web/direct sales channel to reduce platform fee leakage and avoid single-policy-change exposure.
Re-examine the legacy commercial traffic that was reset for compliance reasons. Determine whether a clean, compliant version of that revenue can be rebuilt, since the 2025 to TTM decline is largely attributable to that deliberate cut.
Implement cohort-level retention and LTV analytics across subscriptions, number sales, and eSIM. The team operates autonomously, so installing rigorous unit economics dashboards will reveal which acquisition channels and products actually compound versus churn.
Layer in cross-sell and bundling within the existing high-intent base. Users already buying numbers are prime candidates for eSIM, fax, and premium comms tools, and a structured upsell sequence can raise average revenue per user without new acquisition spend.

Diligence notes

Understand the 2025 to TTM revenue decline in full detail. Revenue dropped from $4.57M to $3.58M after a regulatory-driven reset of legacy commercial traffic, so confirm exactly what was cut, whether the remaining base is stable or still eroding, and whether more compliance exposure remains.
Scrutinize the EBITDA bridge. The listing cites $1.18M with the team and $1.78M without it, which implies roughly $600K of team cost that a strategic buyer may or may not absorb. Verify whether the team is truly optional or essential to keeping the platform running.
Stress-test the compliance and regulatory posture across telecom rules. Second-number and bulk SMS businesses face A2P 10DLC, KYC, and carrier filtering requirements, and a single policy change already reset this business once. Confirm current standing with carriers and app stores.
Validate the subscriber and transaction data independently. Pull app store financials, payment processor statements, and churn cohorts to confirm the 10,000 paid subscribers, daily number/eSIM volumes, and MAU figures rather than relying on dashboard screenshots.
Examine customer acquisition economics and organic versus paid mix. Determine what percentage of installs come from organic discovery versus paid spend, and what blended CAC and payback look like, since the durability of the thesis hinges on cheap, repeatable growth.
Confirm the asking price and seller financing terms, which are undisclosed. With no stated price or multiple, model the deal against the declining revenue trend and the team-dependent EBITDA before anchoring on the headline $1.18M figure.

Source

Originally listed on BizBuySell. View original listing →